Toyota Yaris Hatchback - Big & Bold
For the launch of the new, big and bold Toyota Yaris 2015, we created a TVC that was bigger and bolder in every form. An executional delight, the TVC highlighted the car in a fresh, trendy and bolder way.
Wild Guanabana - Encounters
Wild Guanabana, specialises in unconventional adventure travel experiences in wild and wonderful places around the world. They wanted an impactful awareness campaign that would appeal to curious adventurers everywhere, bringing attention to their brand and traffic to their website.
De'Longhi - Air Purifiers
The double Zouk Mikael smoke stacks are a well recognised source of outdoor air pollution in Lebanon, yet few people realise that indoor pollution from household items can be up to 6 times higher that current outdoor levels. Our campaign borrowed the appearance of these iconic red and white chimneys and combined them with everyday objects from the home to bring awareness to the problem.
Toyota Yaris - Style At Play
Style At Play, an awareness campaign featuring Christiano Ronaldo to launch the stylish all new Toyota Yaris 2013.
Toyota Hilux - Spreading Goodness
Ramadan is an extremely busy time for advertising in Saudi Arabia. To break through the clutter and launch the new Toyota Hilux we developed the Spreading Goodness campaign, whereby we distributed traditional dates and water in a miniature Toyota Hilux truck for Muslims to break their fast just before Iftar.
Jammal Trust Bank - We Speak Your Language
Jammal Trust Bank has always been the bank of the people in Lebanon, but over time their identity had become dated. To celebrate their 50th Anniversary we helped JTB with a rebranding exercise, helping to bring them up to date, make them relevant again and put them back in touch with their customers
UCA Insurance - Whatever Happens...
An initiative to make negligent motorists consider the consequences of car theft before it's too late.
RAV4 - Fungineered
A 360 campaign to launch the all new RAV4 across 8 Middle Eastern markets. The campaign featured a real time online social competition as well as traditional TV and print media.
Radisson Royal Hotel - Luxury Liberated News
Luxury Liberated News, a series of 6 satirical news reports were used in conjunction with a watch & win competition mechanic to drive awareness of the hotel facilities on the Radisson Royal Hotel Facebook page.
MoneyGram - Flags
Flags, an award winning campaign for MoneyGram to help build awareness of the brand in the Middle Eastern market against its more dominant and visually established competitor Western Union.
Bridgestone - Potenza Performance Challenge
Over 2000 people, attended the Bridgestone Potenza Challenge 2012 event held at Dubai Autodrome which was organised, branded and run by Drive Dentsu Dubai.Members of the public were invited to test their driving skills on the Audi TT skills course, watch car drifting and moto-X skills demonstrations as well as compete to win a maxed-out Renault Clio.
De'Longhi - Invisible Mold
Hydro-chromatic white ink, used by De'Longhi dehumidifiers to demonstrate the consequences of excess humidity on health to the people of Lebanon